Advertising. Market puppets

Advertising is a cultural phenomenon that has more science in it than art. This is a reality in a word as diverse as its cultures. Advertisings has become a critical part in the agenda of big and small organization in the world, as long as they have something to sell to a market, because there has to be a way to put that product or service in the spotlight for people to see what is it all about. How ever bringing that much attention to a product also brings a consequence that can not be ignoring, and that is comparison. Once you’ve put that product or service out you need to convince people that what you are offering them is absolutely the best product, even if it’s not the cheapest or the best in quality. So, in part it’s not about what you do or how you do it, it is actually about how you sell it, in this part is when the science factor enters. When trying to profit from a certain market, we have to realize that not every culture perceives messages the same, so every advertising campaign should be tailored to every cultures different parameters, such as political scenario or cultural development. So every advertising campaign has to be design for the people that will receive the message rather than the product that its been trying to be sold. So it is a tricky craft the advertising, it requires really hone scientific skills and a wide knowledge of culture and market.